In a world where things are usually judged by the cover, very often customer decision to choose products has been influenced by the attractiveness or utility of the packaging with which it is being delivered. Apart from being attractive, a package should be functional and durable and help preserve its quality until it reaches the buyer.
“Good design is good business.”
– Thomas J. Watson Jr.
Tips to follow
- Know your products and pack it accordingly
Look into your products and explore about them. Knowing the measurements and weight is important, but you should also keep in mind its construction. Is it vulnerable in one place or fragile in general? Does it need to remain dry or to be kept at room temperature? Mailing boxes or shipping boxes will be your saving grace. Not every product is of the same size, so observe the specific necessities.
- Make the product details explicit
Printing on the packages, be it product details or images, should be clear and precise; simultaneously, all relevant information required must be available on the pack. If you sell organic products or items, then make those details clear, as they can set you apart from the competition.
- Always be aware of your competition
It would always be better to keep an eye on what the competition is doing to offer something better than them or make your packing unique to stand out from the competition. It would help you craft all the details for your success.
- Clear typography
The first look that you offer to your customers should be great to glue on to your offer while they scan or surf for products. Using appropriately sized fonts helps in getting the attention of customers. Clear and concise lettering is always preferred. Fancy fonts are still a hassle to deal with.
- Follow up with your customers
Plenty of stores or sellers or business houses let communication end as soon as the order is in a customer’s hands. Make sure not to do that!
At the end by sending them a survey or a quick email, you’ll improve your customer service by prompting them to fill out feedback forms, which makes them feel enormously appreciated.
Mistakes to avoid
If your packaging speaks the old world, the customer might perceive that your product does not have any unique feature. So try and incorporate modern packaging trends in both inner and outer packing.
- No fillers
When there’s space in a shipping box, the item sent can shift and move around–unless you use fillers to take up space. The objective is to occupy the space with the least weight and trouble.
- Difficult to open
If the customer spends half the day trying to figure out how to open packaging, it may be considered a significant flaw. While tape may not generally be the best package sealer, packing boxes glued shut are even harder to open, which can be frustrating and disappointing for buyers. Packages must be secure with easy-tear perforations.
- Over designing
Have you ever heard of the acronym KISS? Keep it simple stupid!
KISS applies to product packaging also. Simple and straightforward packaging will grab maximum and immediate attention.
- Non-recyclable Materials
Take care to use environmentally friendly packaging to make it appealing to your customers. Avoid the mistake of upsetting e-commerce buyers and causing more waste. Opt for “green” options, like packing boxes and cardboard shipping boxes that can be reused or recycled.